2-excellencesidebarThe NAAMO Marketing Excellence Award was launched in 2006 to annually recognize and award innovative and effective agricultural marketing projects by states/provinces. Additionally, the Award serves to transfer knowledge about innovative and effective projects to other states/provinces for their consideration/use.


Announcing the 2020 Marketing Excellence Award Competition

Dear NAAMO Executive Members:

Since its inception in 2006, the NAAMO Agricultural Marketing Excellence Award has recognized the best of our membership’s marketing efforts. We hope you’ll take this opportunity to share a success of your marketing team, as well as a bit of how-to, creativity, and inspiration with your colleagues by entering this year’s competition.

Congratulations to the Kansas Department of Agriculture and Janelle Dobbins for taking home the 2019 Award for their From the Land of Kansas Holiday Gift Box initiative. Also, thanks to the many states and provinces that submitted entry applications last year.

Applications for the 2020 competition are due May 1, 2020. Details about how to enter and the criteria for judging can be found with the attached Application. Are you ready to add your state to the growing list of Award winners?

Top applicants will be invited to present their projects at the NAAMO annual conference in Starkville, Mississippi, scheduled July 26-29. If selected as a finalist, NAAMO will reimburse up to $1,000 for registration and travel expenses. Check out naamo.org (Events link) for more details about the conference program and registration.

We look forward to seeing you in Starkville for the 2020 NAAMO Conference! If you have any questions, please do not hesitate to contact me or any of the NAAMO Executive Board Members.

Please download the 2020 Marketing Excellence Application today!


Below are past winners of this prestigious award.

Past NAAMO Marketing Excellence Award Winners

2019
Kansas
2018
Alaska
2017
Oklahoma
2016
Colorado
2015
North Carolina
2014
Oregon
2013
Colorado
2012
Ontario
2011
Manitoba
2010
Texas
2009
Florida
2008
North Carolina
2007
Idaho
2006
New Mexico

Criteria for entry:

  • The project should advance the image and professional abilities of NAAMO and its members
  • Project is unique/innovative in the field of agricultural marketing
  • Project has significant impact to the state’s or province’s agricultural economy
  • Project has measurable impacts on agriculture in the state/province
  • Project involves new and innovative marketing concepts and methods
  • Project involves the use of market research or market based knowledge
  • Project has application to other states/provinces

Process

  • Complete application and submit it and all support materials electronically
  • Applications are due in the office of the 1st Vice President, Kerry Wefald, by May 1, 2020
  • A state/province can nominate itself
  • NAAMO Executive Board establishes committee to evaluate proposals
  • A member of the Executive Board can submit application, but must excuse him/her self from evaluations
  • The top two candidates will be selected by the Executive Board and asked to present their program/project information at the Business Meeting. Executive Members will select the winning project.
  • Award announcement will be made at annual meeting banquet with personalized plaque mailed
  • Press release and presentation made at NASDA meeting
  • The NAAMO Executive Board has decided to cover the registration costs ($350) and up to $650 in travel/lodging expenses for the three applications that are selected to present their projects at the NAAMO Annual Meeting 2020!

Project Descriptions

Kansas
From the Land of Kansas Holiday Gift Box Program
Submitted by Janelle Dobbins

The From the Land of Kansas Holiday Gift Box program provides trademark program members with a marketing outlet during the holiday gift-giving season. The program, launched in 2017, offers consumers the opportunity to purchase Kansas products to give and ship anywhere in the United States. The purchaser has the ability to select delivery dates as well as include a personalized message. Magazine print ads, social media and digital marketing efforts help promote and advertise the gift box program during the holiday season.

Colorado
Colorado Proud “Choose Colorado” Pop-Up Picnics
Submitted by Tom Lipetzky

The “Choose Colorado” Pop-Up Picnics was a summer long community-to-community public relations campaign to celebrate product grown in Colorado and educate consumers about the benefits of buying and eating local produce. The picnics recognized consumers’ on-the-go summer lifestyles, and offered a new way to experience the picnic utilizing local produce.

New Mexico
Home Grown
Submitted by Felicia Frost

HOME GROWN is a two-day event that is co-hosted by the New Mexico Department of Agriculture (NMDA) and the New Mexico Farm and Ranch Heritage Museum the weekend prior to Thanksgiving. NMDA was approached by museum staff winter of 2014 with an opportunity to create an event that had the potential to benefit New Mexico agriculture economically and draw traffic to the museum during their slow season. The result of the brainstorming session was HOME GROWN; a New Mexico food show and gift market that would occur at the beginning of the prime holiday shopping season.

Oklahoma
Made in Oklahoma Coalition – Formation of Emerging Company Committee
Submitted by Julie Sears

The Made in Oklahoma Coalition is a group of 60+ Oklahoma food manufacturers that collectively work together to increase sales of their products. In recent years, the number of new members that are emerging into the retail and foodservice market is steadily growing and therefore has made a huge impact on the membership of the Coalition. A MIO member recognized the need for a committee that would assist these new emerging companies in making the transition into the world of large retailers, grocery stores, distributors, food brokers and slotting fees. As a result, the MIO Coalition Emerging Company Committee was formed.