The NAAMO Marketing Excellence Award was launched in 2006 to annually recognize and award innovative and effective agricultural marketing projects by states/provinces. Additionally, the Award serves to transfer knowledge about innovative and effective projects to other states/provinces for their consideration/use.
Announcing the 2019 Marketing Excellence Award Competition
Dear NAAMO Executive Members:
Since its inception in 2006, the NAAMO Agricultural Marketing Excellence Award has recognized the best of our membership’s marketing efforts. We hope you’ll take this opportunity to share a success of your marketing team, as well as a bit of how-to, creativity, and inspiration with your colleagues by entering this year’s competition.
Congratulations to the Alaska Department of Agriculture and Johanna Heron for taking home the 2018 Award for their Alaska Grown $5 Challenge. Also, thanks to the many states and provinces that submitted entry applications last year.
Applications for the 2019 competition are due May 1, 2019. Details about how to enter and the criteria for judging can be found with the attached Application. Are you ready to add your state to the growing list of Award winners?
Top applicants will be invited to present their projects at the NAAMO annual conference in Philadelphia, PA, July 14-17, 2019. If selected as a finalist, NAAMO will reimburse up to $1,000 for registration and travel expenses. Check out naamo.org for more details about the conference program and registration.
We look forward to seeing you in Philly for the 2019 NAAMO Conference! If you have any questions, please do not hesitate to contact me or any of the NAAMO Executive Board Members.
Below are past winners of this prestigious award.
PAST NAAMO MARKETING EXCELLENCE AWARD WINNERS:
Criteria for entry:
- The project should advance the image and professional abilities of NAAMO and its members
- Project is unique/innovative in the field of agricultural marketing
- Project has significant impact to the state’s or province’s agricultural economy
- Project has measurable impacts on agriculture in the state/province
- Project involves new and innovative marketing concepts and methods
- Project involves the use of market research or market based knowledge
- Project has application to other states/provinces
- Complete application and submit it and all support materials electronically
- Applications are due in the office of the 1st Vice President, Laura Johnson at a date to be determined
- A state/province can nominate itself
- NAAMO Executive Board establishes committee to evaluate proposals
- A member of the Executive Board can submit application, but must excuse him/her self from evaluations
- The top two candidates will be selected by the Executive Board and asked to present their program/project information at the Business Meeting. Executive Members will select the winning project.
- Award announcement will be made at annual meeting banquet with personalized plaque mailed
- Press release and presentation made at NASDA meeting
- The NAAMO Executive Board has decided to cover the registration costs ($350) and up to $650 in travel/lodging expenses for the three applications that are selected to present their projects at the NAAMO Annual Meeting 2019!
Colorado Proud “Choose Colorado” Pop-Up Picnics
Submitted by Tom Lipetzky
The “Choose Colorado” Pop-Up Picnics was a summer long community-to-community public relations campaign to celebrate product grown in Colorado and educate consumers about the benefits of buying and eating local produce. The picnics recognized consumers’ on-the-go summer lifestyles, and offered a new way to experience the picnic utilizing local produce.
Submitted by Felicia Frost
HOME GROWN is a two-day event that is co-hosted by the New Mexico Department of Agriculture (NMDA) and the New Mexico Farm and Ranch Heritage Museum the weekend prior to Thanksgiving. NMDA was approached by museum staff winter of 2014 with an opportunity to create an event that had the potential to benefit New Mexico agriculture economically and draw traffic to the museum during their slow season. The result of the brainstorming session was HOME GROWN; a New Mexico food show and gift market that would occur at the beginning of the prime holiday shopping season.
Made in Oklahoma Coalition – Formation of Emerging Company Committee
Submitted by Julie Sears
The Made in Oklahoma Coalition is a group of 60+ Oklahoma food manufacturers that collectively work together to increase sales of their products. In recent years, the number of new members that are emerging into the retail and foodservice market is steadily growing and therefore has made a huge impact on the membership of the Coalition. A MIO member recognized the need for a committee that would assist these new emerging companies in making the transition into the world of large retailers, grocery stores, distributors, food brokers and slotting fees. As a result, the MIO Coalition Emerging Company Committee was formed.